Social media is essential to most businesses nowadays. Companies and enterprises do not just rely on broadcast or print advertising and press releases, but a significant portion of their marketing and promotion is dependent on social media sites. And one of these authoritative social networking sites is Twitter.
Twitter has been around for more than a decade now. It is considered one of the top websites in the world. The internet analytics company, Alexa, even ranked Twitter on the 8th spot which is a huge thing. It has an estimate of roughly 300 million active users per month, and 82% of them are browsing or logging in to Twitter through their mobile devices.
So how can Twitter help you with your business?
You can post something about your product or services on Twitter and use a hashtag to promote your brand. Like what seoservicesnewyork.org is doing, it can be anything about your product. It can be a link to an informative article related to your name or a promotional tweet about your product and services. Just make sure you don’t forget about the hashtag because this is how your brand can be searched in Twitter or even in any search engine sites.
2. Lead generation
It is easy to find leads in Twitter since you only need to type the keywords and you will be shown a lot of tweets from different users about it. For instance, you are marketing a nail spa. You just type in nail spa, and you can be directed to hundreds or even thousands tweets about it. You can now engage these people and potentially find a customer through it.
3. Market research
Businesses can also use Twitter to do their market research. If you are trying to pitch a campaign for a particular client, just type in the keywords, and you can see a lot of tweet results about it. You can see what your target market’s opinions are about this particular product or service. You can even ask questions to them to further come up with a comprehensive market research.
4. Event marketing
Twitter has this unique advertising feature wherein it allows users to target a particular audience based on their needs. If you have an upcoming event and you want to create some noise about it to the people in the area, just go to Twitter and post some tweets about your event and put a hashtag. It is better to put a hashtag on location as well so those living or are near the area would know that there is going to be an event that will happen soon.